The article highlights the need for purchasing power by rural Indians especially in the context of wide FDI's which set up / comming up in India.we know that the traditional market place are increasingly being replaced with the departmental stores,super markets and speciality stores.The lifestyles of the economy class are increasing,but the average rural Indians earnings are still the same.
People of rural India need information and decision making for their better day to day operations,which will improve their quality of life and also empower them.FDI's are shaping the country's economic scenario,but do this mean that the retail stores are set up only for the economy class.In India,the rate of items in any retail stores are so high and a common layman cannot even dream of buying a product.The government is promoting the retail stores in India,without keeping in mind the income of the rural Indians.
In terms of GDP,we are comparing with Chinas's GDP,but see the standard of living in China and the Indian rural people.The Government has created the NREGA Bill,but does it mean that all the people residing in rural India are benefitting from this scheme.I do think that this scheme has benefitted the pocket of many politicians & State Government officials.Time has come for the government to open the eyes and see this all,rather than providing good lifestyle only for the certain class of the society.
Rural India consumes 56% of the FMCG demands and we have got quite lot of Indian FMCG Companies,but still lot of FDI's are pouring in India.What I suggest is that let the Government see the living standard of the rural India,upgrade them and chalk out potential opportunities for any MNC's or FDI's.We all know that Retail stores in India are meant only for the uper class / economy class,can we see anyone from rural India over the retail outlets or any retail outlets set in Rural India.Never,India is still sleeping and trying to cope up with the developed countries.First lets ensure that 100% of the Indians are economically forward and create opportunities for any MNC's or FDI's in India.
I want to ask one question,can you find any rural indian working in WAL-MART,you wont find this,why that,we should change the system.To sum up,I would like to say that any retail stores operating in india shouls see wheather they are really creating road for the rural indians to buy any products.I'm really proud of many Indian Companies like HLL,ITC,GODREJ etc., whose sales figure crosses more than 60% only form rural market.The Government should take steps to ensure that the prices of stuff in the retail stores are lowered down,which can be beneficial to all classes of the society and the corporate Sector should put forth the views what I suggested.
Source: www.articletrader.com
